Every layer of commerce media. Engineered for performance.
Managed performance advertising, publisher monetization, retail media and custom private label — built for D2C brands, e-commerce teams and retail networks, on technology we own end-to-end.
Advertise & reach shoppers
Full-service campaign management against defined KPIs, run by a dedicated team on a stack built and owned in-house. Reach built on real commerce intent, not broad demographic targeting.
Monetize audiences & data
A fully custom engine private labelled under your own brand. Build an independent monetization platform.
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Integrate with our self-serve CMT ad exchange and turn your audience into CPC commerce revenue.
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Launch a custom retail media and first-party data monetization solution, built and operated on CMT infrastructure.
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Advertising technology, built to move commerce media forward
15 years of engineering a stack that covers demand, supply, serving and data — all independently built, owned and operated, with no outsourced layer in between. An IAB member shaping the standards the industry runs on and a part of Team Internet Group plc (LSE: TIG).
Most platforms sit on one side of the auction. CMT operates both — a proprietary matching layer connecting demand and supply directly, with no third-party middle layer in between.
Demographic targeting reaches people who might buy. Commerce intent reaches people actively shopping: browsing, comparing, and moving toward a decision.
Demand, supply, serving and data — each layer built, owned and operated separately, with no shared dependency between them.
IAB-standard data processing, fully open reporting and no hidden costs — built entirely on first-party data.
Real-time bidding and serving engineered in-house to enterprise standards, across a network growing 157% year on year.
Self-serve commerce media ad exchange available
Plan, launch and optimize commerce media CPC campaigns. Set custom bidding strategy, manage your advertising and access transparent reporting in a self-serve access to our platform.
Trusted by advertisers, publishers, retailers and networks
Extend your reach with high-intent commerce audiences
Join the commerce media ecosystem built for outcomes. Sign up in minutes, or try a demo to see it in action.
Frequently Asked Questions
Commerce media is a type of digital advertising that connects offers with consumers throughout the entire customer journey, focusing on touchpoints with high shopping intent.
Unlike traditional display advertising, commerce media reaches people who are actively shopping, researching and comparing products, which is why it consistently delivers stronger conversion rates and cleaner attribution. Commerce Media Tech operates a full-stack commerce media platform: both the buying side (DSP) and the selling side (SSP), joined by a proprietary matching layer.
Both. If you prefer direct control, the CMT self-serve panel lets you plan, launch and optimize CPC campaigns independently — with full visibility on traffic, pricing and competition before you commit budget. If you'd rather hand it off, our Brand Services team takes ownership of planning and execution against your KPIs.
Yes. For businesses interested in that form of partnership, rather than deploying a pre-built solution, CMT develops a fully custom commerce and retail media monetization, content and data monetization layer under your own brand — serving, reporting and data configured to your requirements, and entirely under your control.
Yes. CMT is independently owned and operated, with no retailer parent and no conflict of interest between demand and supply. That independence extends to the technology: independent demand and supply infrastructure, independent serving and data pipelines, and no reliance on third-party data or black-box attribution. We are a member of the IAB and participate in building the open standards the industry runs on.
