Product Marketing Manager, Brand Service's/Reseller

• Conduct and update in-depth market and customer research to identify target audiences, create product positioning and inform GTM strategies, including analysis of current product use, customer personas and potential opportunities through interviews, focus groups and surveys.  
• Evaluate all existing products to understand competitive advantages, gather and analyze customer feedback to contribute to product development and share insights with teams to ensure alignment for customer and market needs.  

• Develop clear positioning and messaging that communicates the value of our products – looking specifically at how we resolve pain points and educate users on how to use the product.  

• Own product launches and GTM strategies, working with Product, Marketing, Commercial and Customer Care teams to ensure successful adoption and revenue growth.

• Partner with Commercial and Marketing teams in the creation of necessary collateral, training, tools, FAQs, battlecards to drive awareness and growth.  

• Partner with Marketing team to drive product marketing activities and messaging to potential customers through content on website, blogs, sales documents and product videos, to clearly share the product benefits and reasons to believe. Translate technical information into clear, user-friendly content highlighting key benefits. 

• Partner with Product teams to build customer experiences based on insights that you gather from engaged customers. Collaborate with Product teams to equip Customer Care teams with necessary product knowledge and resources to support users.  

• Track campaign and product marketing performance, using insights to refine strategy  
• Align with other PMMs to build sets of tools, templates and best practices for the role.

• 3-5 years of experience in product marketing, preferably in B2B SaaS or digital protection industries  
• Experience working in domain services, digital identity or brand protection solutions is a plus 
• Strong communication skills (written and verbal) to develop messaging for enterprise audiences  
• Experience using marketing and CRM platforms, such as Hubspot, Google Analytics or similar tools

• Made from different but connected brands and services, we work collaboratively with passion and open minds to harness our collective strength and diversity - making the impossible, possible
• We prioritise individuality, open communication and sustainable scaling strategies that allow us to grow together while keeping the originality of each brand and team member intact
• We're big believers that having the right people to get the job done is more important than where you are and encourage our teams to decide their ways of working
• Because our company spans so many locations, languages and disciplines, we avoid enforcing unproductive, one-size-fits-all corporate guidelines
• We offer a great work environment in an internationally successful enterprise in the online services industry

Apart from your base salary, you will receive cash bonus.