Europe’s Marketplaces 2025:The Retail Media Transformation

Commerce Media Tech & ChannelX Report

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An overview of the top European marketplaces and their retail media strategies
Real-world case studies from industry leaders
Practical guidance to unlock value from off-site retail media
And much more expert insights and analysis

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Europe's Marketplaces 2025

Commerce Media Tech & ChannelX Report

As global leaders are midway through a strategic shift toward RMNs, we must remind ourselves that it's all focused on tapping into connected experiences with real impact across the customer journey. Commerce Media Tech sees it not as a change of definition, but rather an expansion of what's possible for the entire ecosystem.
Aleksander Fronczek
CEO, Commerce Media TechReach out

Thought leadership in action

Commerce Media Tech takes pride in contributing to leading industry events, where new ideas and meaningful connections come to life. Here's a glimpse of our experience in photos!

Retail Media in numbers

Retail Media cross-channel coordination with other ad channels:

0%No integration

4%Slightly Integrated

20%Somewhat Integrated

52%Largely alined with other channels

24%Fully integrated, managed along other channels

Source: Skai x P2PI State of Retail Media

Retail Media ad spending growth in select countries (%), 2024:

Brazil42.3%

Mexico39.8%

France31.6%

UK29.9%

Germany29%

US26%

Canada24.9%

Source: eMarketer

Find more insights in the report!

All stats and charts were prepared by the ChannelX research team.

What is Commerce Media Tech?

Commerce Media Tech has been delivering high conversion rates to performance marketers around the globe since 2010. Join thousands of our clients worldwide and leverage our superior ad technology, years of experience, and publisher connections, to bring your media buying to new heights.