2025 Global Retail Media Benchmarks

Commerce Media Tech & Retail MediaX Report

As global leaders are midway through a strategic shift toward RMNs, we must remind ourselves that it's all focused on tapping into connected experiences with real impact across the customer journey. Commerce Media Tech sees it not as a change of definition, but rather an expansion of what's possible for the entire ecosystem.
Aleksander Fronczek
CEO, Commerce Media TechReach out

Highlights from the RetailX Event

As one of the industry’s leading retail events, RetailX was the perfect stage for new ideas and meaningful connections. Here’s a look at Commerce Media Tech’s experience, captured in photos!

Retail Media in numbers

Retail Media cross-channel coordination with other ad channels:

0%No integration

4%Slightly Integrated

20%Somewhat Integrated

52%Largely alined with other channels

24%Fully integrated, managed along other channels

Source: Skai x P2PI State of Retail Media

Retail Media ad spending growth in select countries (%), 2024:

Brazil42.3%

Mexico39.8%

France31.6%

UK29.9%

Germany29%

US26%

Canada24.9%

Source: eMarketer

Find more insights in the report!

All stats and charts were prepared by the RetailX research team.

What is Commerce Media Tech?

Commerce Media Tech has been delivering high conversion rates to performance marketers around the globe since 2010. Join thousands of our clients worldwide and leverage our superior ad technology, years of experience, and publisher connections, to bring your media buying to new heights.

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