CMT ClearLoop
your customer data platform and demand-side platform, finally together
Most data monetization stacks split a CDP that understands the customer from a DSP that reaches them. Commerce Media Tech allows you to run both within one private, transparent platform, with closed-loop attribution built in from day one.
For every kind of data owner
Private-labeled and built around how you already work, not a one-size-fits-all setup.
The moment someone decides to buy happens inside your content, on your platform, in front of your audience — yet the payout goes to whoever happens to be standing at checkout.
Payment & fintech platforms
Monetize transaction data across your merchant network, launching a branded ad platform without building AdTech from scratch.
Retailers & retail media networks
Turn first-party purchase data into ad revenue that starts onsite and expands as the network grows. Already running a retail media network? This runs underneath it.
Loyalty networks & telcos
You already have millions of identified customers and rich behavioral signal, just no AdTech to put it to work. The loop turns that base into a monetizable channel.
Editorial & big-scale publishers
No transaction data of your own? Matched conversion attribution links your exposure to an advertiser's conversion at the aggregate level, verified inside the clean room.
Payment & fintech platforms
Monetize transaction data across your merchant network, launching a branded ad platform without building AdTech from scratch.
Retailers & retail media networks
Turn first-party purchase data into ad revenue that starts onsite and expands as the network grows. Already running a retail media network? This runs underneath it.
Loyalty networks & telcos
You already have millions of identified customers and rich behavioral signal, just no AdTech to put it to work. The loop turns that base into a monetizable channel.
Editorial & big-scale publishers
No transaction data of your own? Matched conversion attribution links your exposure to an advertiser's conversion at the aggregate level, verified inside the clean room.
Built to run as one, not stitch vendors together
A standalone CDP understands the customer but stops at the handoff. A standalone DSP reaches people but has no way to prove what it reached actually mattered. The clean room is what closes that gap, matching what the CDP knows against what the DSP delivered and verifying the result instead of estimating it.
Customer Data Platform
Collect
demand-side platform
Activate
Clean Room
Measure
Most players in this space stay on one side of the loop: they own the data, or they run the media, but rarely both.
CMT runs CDP, DSP, and clean room as one platform, backed by 15 years running AdTech products as part of Team Internet Group plc (LSE: TIG).
On-site where you already have reach. Off-site as you grow.
Layers go live as you need them rather than all at once, built to your pace and your expectations. Onsite works from launch, and off-site, walled gardens, and open web come online whenever you're ready for them.
The margin you're not collecting yet
Closed-loop attribution proves the margin is real.
New high-margin revenue
Extra revenue on top of what you're already generating, with minimal incremental cost.
Data monetized, never sold
Monetize transaction data across your merchant network, launching a branded ad platform without building AdTech from scratch.
Deeper customer relationships
Running media changes the relationship with your merchants or customers, from infrastructure to growth partner.
No technology risk
CMT builds and maintains the platform. You don't need to hire an AdTech team.
Fast time to market
We can have your pilot live in weeks, not after a year of development.
Become a DSP advertisers trust
Whatever demand you have today, or want tomorrow, you can now offer it under your own brand, private-labeled if you'd rather stay invisible.
Better ROAS
Real purchase data drives measurably better performance.
Verified proof
Closed-loop attribution backs every result, not platform estimates.
Privacy-safe
Every match runs anonymized, through the clean room.
Direct access
Advertisers work with you, not another layer.
Ready to close the loop on your data?
Share your data, your traffic, or your merchant network, and get a clear picture of what running both halves of the loop looks like for you.
Book a call
Frequently Asked Questions
No. Some partners come in with an existing setup, some with only their data and no infrastructure at all. Either way, CMT runs the full loop for you: audience unification, media execution, and measurement, without you standing up either half yourself first.
A standalone customer data platform (CDP) unifies and activates data to your own ad accounts, then stops there. That data half is relatively easy to replicate; it's what any CDP does. The hard part is the media half: real-time bidding at scale, fraud detection, exchange integrations, and billing reconciliation, all an order of magnitude harder to build than the data layer. CMT's platform keeps going past that handoff, with the same system unifying the data, running the media, and measuring the outcome. That's why closed-loop combinations stay rare; most companies build the CDP side and stop there.
We're committed to closing the loop, running CDP, DSP, and clean room as one connected system instead of three separate tools. The clean room sits at the center of that commitment, handling verified, privacy-safe matching rather than payment clearing or ad clearance.
You do, always. CMT processes and packages it for audience monetization but never takes ownership or resells it independently.
All campaigns are verified, and partners get an approval tool to review what runs on their inventory. CMT's retail media technology complies with all applicable advertising standards, local, EU, and beyond, and filters out spam and bot traffic.
Yes. If you'd rather rely only on your existing demand, that works. There's also the option to plug into CMT's marketplace for additional reach.
Yes and no. CMT can put your brand at the front and operate entirely behind the scenes, though "white-label" isn't quite the right term: there's no one-size-fits-all package, only a retail media solution built custom to your model.
CMT is part of Team Internet Group plc, publicly listed on the London Stock Exchange (AIM: TIG) since 2013, over a decade of public-market track record.
