- Commerce Media
How AI is changing Black Friday shopping
AI-driven traffic to US retail sites grew 693% during the 2025 shopping season, and AI-referred shoppers convert better than ever. See how AI assistants are reshaping Black Friday shopping, what it means for the customer journey, and how retailers and brands can get ready.
5 min readOctober 13, 2026
Gabriela Cendrzak
- Commerce Media
What is the best Black Friday e-commerce strategy? Here's what insider platform data reveals
What really happened during BFCM 2025? CMT’s platform data uncovers some surprising answers about what converts, what shoppers do, and how to plan smarter for 2026.
6 min readOctober 12, 2026
Gabriela Cendrzak

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How AI is changing Black Friday shopping