If your audience drives commerce — own it.
Turn your advertiser relationships into a private-labeled commerce channel with direct CPC deals, under your own brand.
You create the purchase intent.Someone else gets paid for it.
The moment someone decides to buy happens inside your content, on your platform, in front of your audience — yet the payout goes to whoever happens to be standing at checkout.
Broken models
Last-click pays the property that drove the sale the interceptor at checkout.
Multi-touch just moves your credit into a fraction
Broken tracking
Cookies credit your page break before the credit reaches you.
Cookie stuffing hands your sale to someone else, and tracking prevention cuts the trail before it reaches you — the conversion happens, but the credit doesn't.
CPC fixes your attribution.
Every click you drive to the advertiser gets paid directly and transparently, without an attribution race, a dependence on cookies, or a middleman standing in the way.
A new monetization layer on top of your stack
Private label, direct CPC deals that run alongside what you already have, adding incremental revenue without replacing anything in your stack.
ALREADY MONETIZE?
Upgrade
Layer it onto the direct deals you already run, fully owned and attributed.
STARTING FRESH??
Build net-new
Launch your own monetization solution and start earning on a high-intent audience.
Your brand on the rails. Ours underneath.
Standing, evergreen partnerships that keep earning, instead of renegotiation a new insertion order for every campaign.
Your advertiser relationships
The brands you already work with, running as direct CPC deals on your platform, on your rates and your terms.
CMT demand partners
Access to CMT's direct CPC advertisers, extending your reach beyond the brands you already work with.
Your logo, domain, and media stay exactly as they are, running alongside your existing setup without a migration or a contract that locks you in, and with no "powered by" badge.
A retail media layer, funded by retailers
Retailer-funded budgets get served into your inventory against first-party intent data, adding net-new spend through the channel you already own.
Give your advertisers a straight deal, too.
When your high-quality audience gets bundled in with lower-quality supply, brands only see one averaged rate and price accordingly. Break it out on its own, and the quality shows in the number.
Premium advertisers price on transparency as much as on reach and quality.
The blended black box
One blended rate
averaged across everything in the pool
Transparent, named & broken out
Higher CPCs, across every property
each one named and priced on what it actually delivers
Build a direct line to the brands you already sell for
We'll scope it around the brands you already work with and bring demand on top.
Book a call
Frequently Asked Questions
Not at all. It runs as an additional layer alongside your current monetization, so affiliate, programmatic, and direct-sold deals all stay exactly as they are. It simply adds direct CPC demand wherever your existing model is leaking value, and there's no migration required.
You do. The channel is white-labeled end to end, carrying your brand, your domain, and your dashboard, so advertisers and competitors see your infrastructure, not ours. The relationships you bring stay yours, and we simply run underneath, invisibly.
They already do. Direct CPC is how premium advertisers buy when they want transparency and control over where their spend lands. You can run the demand you already have on your own terms, and tap CMT Demand Partners for advertisers beyond your existing book.
No, and that distinction matters. White-label setups hand you a generic, unoptimized platform with your logo on it. You get the branding, not the performance. CMT Direct is the opposite: built around your model, exclusive to your inventory, tuned to your advertisers.
