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Advertise in a self‑serve programmatic DSP

Run campaigns for high-intent e-commerce audiences you won't find on any other programmatic advertising platform — shoppers already comparing, choosing, and ready to buy.

400M+

Monthly shoppers in e-commerce purchase mode — D2C and B2B, across 1,000+ placements

CPC

You pay per click only, with no impressions, platform fee, or subscriptions

RTB

Your ads compete for placements in milliseconds, against real demand, at fair auction prices.

MSN
Opera
Klarna
yahoo
ZIP
Four
Microsoft Edge
Bing
New York Post
MSN
Opera
Klarna
yahoo
ZIP
Four
Microsoft Edge
Bing
New York Post

A self-serve DSP built for how you work

From a single brand to a full agency portfolio, the platform scales to your volume without changing how it works.

  • CPC only — pay for performance, not impressions
  • No minimum budget, no contract
  • Real-time reporting and bid optimization
  • Launch campaigns fully self-serve, right from the sign-up
  • Incremental to your existing affiliate channels

  • Built for both large and growing client budgets
  • API access for programmatic workflows
  • Prove incrementality across your entire client portfolio
  • Hit any client KPI — bill on CPC and optimize for sign-ups, leads, ROAS, or any custom metric brands set

Transparent pricing that starts and ends with your CPC

In our online advertising platform there is no platform fee, no feature tiers, and no subscriptions. The only thing you pay for is the traffic you actually buy.

Reach customers through ad placements across the entire shopping journey

Our publisher network covers every stage of the e-commerce funnel — from the first moment of discovery all the way to the point of purchase.

1,000+ placements across 10 categories

Pick categories, individual publishers, or build by funnel stage. No bundles, no forced packages — your campaign runs on exactly the inventory you choose.

Explore all placements

Looking for hands-on campaign management? Our Brand Services are for you.

CMT managed service works with brands and D2C advertisers on custom KPIs, dedicated strategy, and end-to-end execution. If that sounds like what you need, we're ready to take it from here.

How real campaigns perform on CMT

Case studies pulled straight from the platform, across two different advertiser types and campaign objectives.

Global household coffee systems brand

Budget:$2,500/month

  • 13.9%Conv. Rate
  • 38KVisitors
  • 5,282Sales/month
  • $475KMonthly Revenue
  • $90AOV
  • $5.7MYearly Revenue

Digital marketing agency with +100 brands portfolio

Budget:$4,200/month

  • 8.32%Avg. Conv. Rate
  • 47Countries
  • 411,150Purchases
  • $1.1 MTotal budget
  • 4.94MTotal visits
  • 100+Brands managed

The tools and inventory you need

to run e-commerce CPC advertising that converts

Inventory and reach

Commerce-focused placements only

Every placement is built around e-commerce audiences: price comparison, cashback, vouchers, BNPL, editorial, and more.

True incrementality

Audiences that don't overlap with Google, Meta, or your existing affiliate networks. You reach audiences you can't get elsewhere — traffic you're not already buying.

Full-funnel coverage

Reach shoppers from first discovery through to point of purchase — awareness, consideration, and conversion in one platform.

Direct publisher relationships

Inventory sourced directly — no intermediaries, no resold traffic between your campaigns and your results.

Cookieless attribution

Incremental, cross-retailer, and with no 3rd-party data, so you know what CMT actually drove, rather than what it claims credit for.

Self-serve pannel

Media planner

Thanks to our built-in traffic estimator you can check available traffic volume, average CPC, and competition level per placement before committing any budget.

Granular optimization

Adjust bids, narrow or expand targeting, and tune live campaigns at placement level to maximize performance.

Bulk actions

Edit bids, budgets, and targeting across hundreds of placements at once — built for agencies running large campaign portfolios.

Conversion tracking

Native tracking is integrated directly with the panel, with server-side, pixel, or postback available depending on your setup.

Real-time reporting

Full visibility across every click, placement, and campaign, with no black boxes and no delayed data.

API access

Programmatic integration for agencies and custom media buying workflows.

The clicks your affiliate stack is missing

CMT is an incremental source of traffic for affilaite marketers, not a competitor to the channels you already run. CMT self-serve advertisers run e-commerce offers from Awin, CJ, Impact, Rakuten and many more.

Awin
Rakuten Advertising
CJ Affiliate
Impact
ShareASale Part of Awin
& more
Awin
Rakuten Advertising
CJ Affiliate
Impact
ShareASale Part of Awin
& more

CMT creates the technology behind our ad exchange

That means no white labelled tech, no resellers, and nothing standing between your campaigns and your results.

Owned DSP

Built in-house since day one. Not licensed, not resold.

Owned DSP

Direct publishers

Inventory sourced directly.

Direct publishers

15+ years of experience

Shaping the industry standard with in-house engineering.

15+ years of experience

Publicly listed company

Part of Team Internet Group, listed on the London Stock Exchange.

Publicly listed company

Your first high-intent e‑commerce campaign can be live today

Get in front of exclusive, shopping-focused audiences and start driving performance from day one.

Frequently Asked Questions

A DSP (“demand-side platform”) is a technology that allows advertisers to buy digital advertising inventory across multiple publishers through a single interface. CMT's DSP is built specifically for e-commerce, giving advertisers access to high-intent placements on a self-serve, CPC basis.

No. There's no minimum budget and no minimum contract. You set your own daily or campaign-level spend cap. Campaigns can start small and scale when results justify it. For safety reasons, your first top-up must be at least $200.

Google and Meta operate closed ecosystems (“walled gardens”). Inventory, audiences, and auctions fully belong to them. CMT gives you access to a separate publisher network focused on e-commerce intent: price comparison, BNPL, vouchers, and more. It's a genuinely incremental channel, not a substitute.

CMT self-serve DSP is built to support affiliates running e-commerce offers, as it's a high-quality, fully transparent channel for buying visits at CPC, with clean and tested traffic. Unlike CPV or display exposure, every click comes from a shopper with genuine commerce intent, and you get full visibility into every placement you run on.

You can target by placement category, individual publisher, geo, device type, and time of day. Placement-level bidding lets you concentrate spend on what converts.

CMT supports external tracking, pixel integration, and postback URLs. You choose the method that fits your setup.

Yes. The platform is built to support large-scale advertisers running multiple brands, with independent campaigns, budgets, and reporting for each.

Incrementality measures the revenue or conversions your campaigns actually drove, excluding what would have happened anyway. We report on clicks and conversions without last-click bias.

Yes. The CMT API supports campaign creation, bid management, and reporting. Documentation is available after sign-up, and our support team can assist with integration.