2 articles
AI-driven traffic to US retail sites grew 693% during the 2025 shopping season, and AI-referred shoppers convert better than ever. See how AI assistants are reshaping Black Friday shopping, what it means for the customer journey, and how retailers and brands can get ready.
5 min read
Gabriela Cendrzak
What really happened during BFCM 2025? CMT’s platform data uncovers some surprising answers about what converts, what shoppers do, and how to plan smarter for 2026.
6 min read
Gabriela Cendrzak
Content Writer
With 10+ years in content writing, Gabriela brings clarity to the most technical corners of AdTech without losing any of their depth. Her writing at CMT connects the mechanics of the industry to the outcomes that matter for advertisers and publishers.
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